Vented Apparel faced a significant challenge with low sales and minimal engagement on social media. Despite having a solid product line, the brand struggled to connect with its' target audience online, resulting in poor interaction and reduced visibility. This lack of engagement was affecting the brand's ability to attract and retain customers, ultimately impacting sales and overall market presence.

To solve the engagement and sales issues, the solution involved creating a social media strategy that boosts audience interaction and builds strong relationships. This strategy included crafting compelling content to engage users and using retargeting campaigns to reconnect with previous visitors. By enhancing engagement and fostering loyalty, the strategy aims to improve sales and brand visibility.